W Mall

W Mall is the biggest mall in Williamsburg, Brooklyn: two floors of stores and restaurants, plus offices, conference rooms, and an event hall, and none of it had a website. We structured the site around the three things people come there to do, which is shop, work, and meet.

The heart of it is the store directory, built more like a maps app than a mall brochure. Every tenant has a page with hours, floor, store number, and whether they're open right now, and for some of them this is their first presence on the internet. Shopping, offices, and simchas each get their own inquiry form, because a bar mitzvah is not an office lease. Try hovering on a store card.

Design by D7mtg. Development by Incroy.