Chesed 24/7

Chesed 24/7 provides kosher meals, hospitality rooms, transportation, and Shabbos accommodations to Jewish families across 34 hospitals in New York and New Jersey. The work happens one family at a time, at one bedside, through stays that were meant to last a few days and turned into weeks. The site had to hold that feeling and still do the practical job a nonprofit site has to do, which is give a donor reason to believe the operation behind the kindness is real and large.

We led with the feeling and let the scale follow. The homepage opens on what the work is for, comfort at every hour, before any number appears. By the time a visitor reaches the count of hospitals, rooms, and yearly visits, they already know what those numbers pay for.

The build was a collaboration with Incroy, who developed the site in Webflow while we handled design and visual direction.

In the period right after launch, the organization's donations quadrupled.